When I first heard about GLP-1s, I was against them.

I believed the best path to weight loss was the natural path. Eat better. Move more. Build discipline. Change your lifestyle.

Then life happened. I started working with people on GLP-1s. I watched some completely change their lives. I also watched others lose the weight… only to gain it back months later.

One day, I saw someone I knew eating McDonald’s while taking a GLP-1. My first thought wasn’t, “They shouldn’t be eating that.”

It was, “We’re losing weight… but are we actually becoming healthier?” That question has stuck with me ever since.

Here’s where I’ve landed. A GLP-1 can suppress your appetite. It can’t strengthen your discipline. It can’t build muscle. It can’t teach you how to eat when the medication is gone.

And it can’t change the habits that led to the weight gain in the first place.

Recent research found that over 60% of GLP-1 users want more guidance on nutrition, exercise, muscle preservation, and long-term lifestyle habits. Another study found that physical activity actually declined for many people after starting these medications.

To me, that’s the real opportunity. If we treat GLP-1s as a shortcut, we’ll probably be disappointed. If we treat them as a temporary tool to build permanent habits, they can be life-changing.

I still believe the goal was never simply to lose weight. The goal is to become the kind of person who no longer needs the medication. That’s the conversation I hope we have more often.

(This is the first post in a new weekly series called Confessions of a GLP Dealer. Every Tuesday, I’ll share an honest lesson I’ve learned from working with these medications—the good, the bad, and everything in between.)